Digital marketing in the GCC market has massive value in the regional market of the Middle East. The GCC is the important thing driver for business expansion with the biggest market share of the marketplace. Ultimately, the global business arrives in the MENA region with the main business goal of establishing their business in the GCC countries first. The same business goal can also be common among regional firms that often scale within the region digital marketing company in dubai.
Digital marketing is recognized as as the key strategic approach to reach the GCC markets in probably the most cost-effective and reliable tactic. Furthermore, digital marketing is considerably a fast-track to establish a market presence and to create a customer base in a new country or region.
Why the GCC market is the most attractive market within the region?
The Middle East market is known as a warm area for political conflicts, instability, business liabilities, and financial issues. Quick market research could arrive with several kinds of complicated obstacles such as slow internet services in certain countries, absent of business environment, lack of online payment solutions, difficulties with customs, or even war zones.
For over a decade, the Gulf Co-operation Council (GCC) region, which include 6 Arabic countries (Saudi Arabia, United Arab Emirates, Kuwait, Oman, Bahrain, and Qatar), has rapid economic growth with GDP increase by total 65% within the last ten years. Now in 2020, the sum total GDP of the gulf nations is $3.464 trillion. The GDP of the Gulf countries presents one of many wealthiest markets in the world.
Therefore, the Gulf is known as the most reliable market within the Arab region. The political stability and financial rapid growth in the GCC countries is the main factor that attracts investors and businesses. The GCC has some of the very competitive places as it pertains to the ease of doing business or establishing a startup. In addition, Dubai is considered one of the main business hubs in the world.
The Stats of Digital Media in the GCC
Digital marketing the GCC can be an ultimate marketing tactic due to many important factors. Internet: The GCC countries are digital empowered with approximately 92% of Internet penetration based on 2020 statistics from Internetworldstats. While the worldwide rate stands at 54%, the Gulf countries are way ahead of many global markets.
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